The Organic Caribbean
Client: The Organic Caribbean — Punta Cana, Dominican Republic
Industry: Cosmetics
Done in: 2019 – 2021
The Brief
The Organic Caribbean, a natural cosmetics company, needed a complete refresh of its brand identity and outdated product packaging. The goal was to create a visual language that reflected the natural ingredients behind the products while remaining approachable, contemporary, and sophisticated.
Project Scope
The project began with a new logo and brand identity, followed by the redesign of more than 300 product labels, including design and copywriting. The resulting visual system was then applied consistently across all brand touchpoints.
