Queen Bean
Client: Queen Bean — Mackay, Queensland, Australia
Industry: Hospitality & Food Service
Done in: 2018
The Brief
Queen Bean is a specialty coffee shop in Mackay, Queensland. The brand identity needed to reflect its focus on quality coffee while incorporating the key elements behind the name: a coffee bean, an espresso cup, and the letter Q for Queensland.
Project Scope
Naming, logo design, and brand identity. Stationery, printed materials, and marketing collateral. Shop signage, employee uniforms, takeout coffee and food packaging, and coffee packaging.
