Zeleno

Client: Zeleno — Washington, DC, USA
Industry: Hospitality & Food Service
Done in: 2021

The Brief

Located in Washington, DC, Zeleno is a contemporary café serving healthy bowls, sandwiches, smoothies, and specialty coffee. Zeleno means “green” in Bulgarian, reflecting the brand’s focus on fresh, wholesome food. The identity needed to capture that philosophy while creating a relaxed, welcoming atmosphere.

Project Scope

Logo design, brand identity, stationery, signage, employee uniforms, and takeout packaging.