MooShema

Client: SuperDot – Belgrade, Serbia
Task: Product Design
Done in: 2011

What the client needed

Mooshema is a super creative project of the marketing agency SuperDot from Belgrade, Serbia. Taking a completely different approach to an old-fashioned, usually with not-so-good-looking, home item, they revamped it and made it look like a very cool part of any modern home décor. Gathering designers and artists and giving them complete freedom to design whatever they wanted, the artistic and fun line of table covers quickly became a favorite.

My part of the project

The naming of the product line. My MooShema “Zunge Zeigen” was one of the best-sellers.

Photos by SuperDot and MooShema users.

Kopfgeburten

It’s inspired by a random thought flow, wandering freely through various topics, much like a random internet search. It’s funny in some parts, while it’s dead-serious in presenting some facts.

Your meals will be more fun, as you can discover a new detail every time you place your coffee or plate on it.

Zunge Zeigen means “to stick out the tongue.”

This lovely-sounding German phrase perfectly describes this object’s aim. It’s for those who always want to know more. You will get to know about Tuvalu, Rooibos tea, how many teeth dolphins have and which is the longest German word.

(By the way, it’s Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz.)

You can learn to count to ten in various languages or conveniently have a Celsius to Fahrenheit conversion formula and the first hundred decimals of Pi. Refresh your knowledge and show off.

Juxtaposition

A thing to be proud of – this Mooshema inspired many spaces and persons. Loved by parents for its practical purpose, it entertained many kids and successfully survived their activities.

The Zunge Zeigen MooShema fans made most of the photos shown here.

I’m thinking that there is an awesome amount of fabulousness going on around here!